With all of the advertisements for genuine and not so genuine drugs, herbs and self help solutions to this problem, men still grapple with the problem that begs to be answered. Impotence is not a four letter word but those nine letters instill a sense of dread or simple avoidance in many men, but with others it is out of mind until it happens to them once, twice and alas repeatedly. Impotence or erectile dysfunction is a fact of life for men and many women are understanding but still they wish the problem with their mans unit would simply go away. The more men think about it then likely it won't go away as the issue is often as much mental as it is physical. Taking a little blue pill like viagra may solve his problem and it may not. No wonder the subject results in millions and millions of dollars being spent to avoid or fix it.